Best social media management tool
Compare what matters: scheduling depth, calendar UX, supported platforms, and pricing—plus who each tool fits.
Evaluation criteria
Prioritize scheduling reliability (queues, retries), calendar UX (drag‑and‑drop, filters), platform coverage (Instagram, LinkedIn, TikTok, Facebook, X, YouTube), and transparent pricing. Teams should also consider roles/approvals.
Scheduling depth
Look for best‑time suggestions, queues, bulk CSV uploads, and failure retries. These determine day‑to‑day efficiency.
Calendar usability
Monthly/weekly views, campaign tagging, and quick edits speed up planning. A poor calendar slows everything down.
Platform support
Native features per platform (Reels, Threads, LinkedIn articles) reduce context switching.
Who each tool fits
Creators need AI assistance and mobile workflows. Agencies need unlimited accounts, white‑label reports, and approvals. SMBs need simple pricing and reliability.